In today’s competitive real estate market, it’s important for agents to find ways to stand out and make their listings more appealing to potential buyers. One way to do this is by using Matterport tours, an innovative technology that allows agents to create immersive 3D virtual tours of properties. This article shows you 6 reasons real estate agents should use Matterport tours to better market their listings.
Here are the 6 Reasons Real Estate Agents Should Use Matterport Tours:
Increased convenience
Matterport tours allow potential buyers to virtually “walk through” a property from the comfort of their own home. This helps buyers who live far away or have busy schedules, eliminating the need for physical visits to the property.
Enhanced marketing
Matterport tours provide a level of detail and immersion that traditional photos and videos can’t match. Including a Matterport tour in your listing, highlights the property in a way that’s more engaging and memorable for potential buyers.
Better decision-making
Matterport tours give buyers a much better sense of a property’s layout and features, which can help them make more informed decisions. For example, buyers can use the tours to visualize how their furniture might fit in a particular room, or to get a feel for the flow of the space. The measuring tool lets the buyer accurately measure areas (floors, walls, etc)! If they want to repaint walls or replace floors, they can get accurate measurements to work out costs.
Increased accessibility
Matterport tours make it easier for buyers with disabilities to access properties, as they can “visit” the property from their computer or smartphone without having to physically navigate the space. This can be especially important for agents working with clients who have mobility issues or other special needs.
Cost-effective
While Matterport tours do require an initial investment, they can ultimately save you time and money by reducing the need for multiple in-person showings. Plus, since the tours are available online, they can be shared with a wide audience, increasing the reach of your listings.
Enhanced professionalism
By using Matterport tours, you’ll be able to demonstrate your professionalism and attention to detail to potential clients. This can help you stand out from other agents in your area, and may even lead to more listings and commissions.
So, how exactly do Matterport tours work? The process is relatively simple. First, we come out and use our specialised scanners to capture the property in 3D. This scanner looks like a camera on a tripod, and it takes a series of photographs as it moves through the space. These photographs are then stitched together to create a 3D model of the property.
Next, the 3D model is uploaded to the Matterport platform, where it’s processed and turned into a virtual tour. The tour can be accessed online or through a smartphone app, and it allows users to navigate through the property by clicking on “hotspots” that are placed throughout the space.
In addition to the virtual tour, Matterport also provides agents with a variety of marketing tools, including customizable flyers, postcards, and social media graphics. These tools can help agents promote their listings and drive traffic to the tours.
Matterport tours are a valuable tool for real estate agents looking to enhance their marketing efforts and provide a more convenient and immersive experience for potential buyers. If you’re not already using Matterport tours, it’s worth considering adding them to your arsenal.
Get in touch with us now to book your 3d tour for your next listing! Got any questions? Drop us an email or WhatsApp.
